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Branding and E-Commerce site creation for the small business of hand-made soap and natural skin-loving goodies.

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Role
Product and Branding Designer

Project Type

Professional collaboration

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Timeframe

8 Weeks

Tools

Pen & Paper, Figma, Shopify

Logo experimentations

and final version

Peachiesoap already was an existing brand name. My collaboration started with the client with an initial task of
logo creation. The requirement was simple to depict something peachy without additional interpretation. Peachy colour, peachy smell, peachy touch and texture.
Here are the options that were proposed to the client.

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A first take an options exploration

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After the direction was chosen, more experiments with colours and compositions.

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Colour palette trials

Shades comparison

Black and white

and the final set

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The logo shapes present in other visuals across the site and creates a homogenous look and feel.

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Product images library

We worked closely with the client to create a library of product images. The product presentation was the major source that provides the colour and aesthetics of the site. For this reason, we decided to shot high-res photos on white background, where the only focus will be on each product's unique characteristics with some hint of a specific ingredient.

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Product categories and site map

We defined categories and sub-categories of products that reflect in the menu structure and navigation connections.

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Shopify platform

and site launch

We still consider the site as a draft version and update it with new products, iterate by feedbacks and insights from the users.

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